The Power of Storytelling: Sharing Your Business’ Story with the Right People
September 2, 2015 Sometimes it’s not what you sell, but why you sell, that matters to consumers. The ability to explain that “why” to the right people can be critical in maximizing your marketing efforts, according to Tonya Acha, a certified trainer with the Referral Institute. “I have one client – an estate planning attorney – who is very passionate…
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